Aim: Form a collaboration between South Korea founded multinational entertainment company HYBE and French luxury conglomerate LVMH.

Objectives: Release four total collaborative launches between artists under HYBE and brands under LVMH. Each launch would feature a mini collection accompanied by a campaign.

Inspiration: The growth and success of luxury fashion brand ambassadors within recent years.

Outcome: Marketing campaigns and product launches that effectively reaches the target consumer groups as well as enhances the branding and imagery of collaborations.

Theme/Concept: Highlighting the intersections of fashion and music by forming effective collaborations between the artists and brands selected.