Zara is a brand fit for a change that the target consumer group requires.
A new system that merges e-commerce and brick and mortar locations for convenience eliminates the stress of not knowing what you order when buying online. This program allows consumers to reserve garments online or in the Zara app and pick an available time to go to their closest Zara location where the selected garments will be waiting for them in a dressing room. This program will also offer an exclusive selection of garments for --eight new items-- within Zara’s Basics collection.